Marlene Genovese
MARKETING CONSULTANT
INTEGRATED MARKETING
FACEBOOK ADS CERTIFIED
GOOGLE ANALYTICS CERTIFIED
EMAIL CAMPAIGNS
SOCIAL MEDIA STRATEGY
CONTENT CREATOR
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Let's put my skills to work for you.
Social media? Yes.
Email newsletters? Check.
Public relations? Yep.
New blog content, new website content and printed materials?
Yes, Yes, & Yes.
Make your marketing dreams become reality.
EXPERIENCE
2009-2019
Marketing Consultant
EPIPHANY RAIN MARKETING
- Social Media Manager for Eu2Be, consumer beauty line.
- PR and business development outreach for British Swim School.
- Website redesigns/SEO and event promotion for jazz musician and educator Ben Schwendener.
- Facebook advertising for independent authors Rebecca Petruck and Jeff Nathan.
- Event research for middle grades author Rebecca Petruck.
- Ad design and online placement for Caux Artists Program.
2009-2010
Community Relations Director
CITY FEED AND SUPPLY
- Directed community relations, customer communications, events and PR.
- E-newsletter redesign resulted in growth from 200 to over 1200 subscribers.
- Launched social media accounts on Facebook and Twitter. Developed initial strategy with a focus on promoting in-store events, featuring products and daily soup specials.
2002-2009
Account Supervisor
Senior Account Executive
Account Executive
LOOMIS GROUP, PORTER NOVELLI, COPITHORNE & BELLOWS
- Extensive background servicing clients at PR/marketing agencies.
- Worked in the following fields: music recording software, voice recognition, miniature display tech, lithography manufacturing, consumer generators, medical devices and medical services.
- Experience with successful programs in public relations, product launches, product namings, product re-brands, printed materials, branded giveaways, website redesigns, customer research and e-newsletters.
EDUCATION
Bachelor of Arts
SUNY ONEONTA
Bachelor of Arts, Music Industry
POSTS
SKILLS
Facebook Advertising Certified
Social Media - Advanced
Facebook, Instagram, LinkedIn
Web Content/SEO Reviews
E-Newsletters - Advanced
Constant Contact, MailChimp and Bloomerang
Web Content Management
Drupal - Proficient
Image Management - Advanced
G Drive, OneDrive and DropBox
EXPERTISE
ARTICLES, ADS, POSTS
Most of the clients I work with don't have time to get creative with writing posts, emails, ads, and blogs. Sound familiar? But these are useful and essential ways of reaching your customers. Hire an expert to learn about your brand. Together we can create the marketing machine that will help you to achieve your goals.
INTEGRATED MARKETING
Based on your business goals, I will design a customized plan for marketing. Website improvements, social media conversations, and email campaigns can all be reimagined and improved. When you align tactics with goals you can reach for better outcomes.
PUBLIC RELATIONS
I worked in PR with clients like Cakewalk, ASML and Pearson. I still believe that telling a compelling story is the basis for every successful marketing interaction. Let's put our heads together and make your business story come alive!